Audiovisual Content Information

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Broadband Stakeholder Group

Good Practice Principles

Empowering Users


These Good Practice Principles on Audiovisual Content Information have been agreed by leading players in the industry.

Research has demonstrated that consumers, particularly parents, want clear information about the content they and their children can access, whether it is online, on a mobile phone or on television.

These principles set out the underlying approach that content providers are taking so that consumers get the information they need, and in a way that makes sense to them across different platforms.

Building on existing good practice, the principles promote common sense, simplicity and transparency to ensure that consumers are empowered to make safe and
informed choices about commercially produced content.

They relate to content that may be unsuitable for children and young people or which some members of the public may find offensive.

While the format of the information provided may vary from platform to platform, content providers are committed to ensuring that it:

  • is easy to use and understand
  • enables the user to make informed choices
  • uses plain and consistent language
  • is practical for the medium in which it is made available

The Broadband Stakeholder Group, the UK broadband advisory body, facilitated the development of these principles, and has published an overview of how the Good Practice Principles have worked in practice, one year on (PDF 76KB).

This report includes information about how the signatories are working to meet the principles in practice. 

This includes information from new signatories to the Good Practice Principles – BSkyB, MySpace and Tiscali.